Chromatics features a broad range of shades, which allows an experienced, talented colorist to custom blend colors that are a perfect fit for the client. They also claim “100% Gray Coverage, Flawlessly”. uncolored hair treated with a non-conditioning shampoo (per their company website). It is also marketed as leaving the hair “2X Fortified”, meaning that by using Chromatics hair color it will leave the cuticle fortified and account for 2X less breakage when using 20 volume Oil In Cream Developer and Redken Hair Cleansing Cream Shampoo vs. It was, and is, promoted as “The Haircolor Breakthrough”, and a “Prismatic Permanent Color. They sell the Redken product line in about 50 countries as of this writing.Ĭhromatics was launched in March of 2012. In 1993 Redken was purchased by L’Oreal and is now a global leader in hair care products, based in New York City on 5th Avenue. By 1965, Paula had full ownership of the company. Starting with only three products and an intensive education program for hairdressers, Paula and her business partner went out to change the world of hair care. With the intent of changing the way these hair products were being used, she partnered with her hairdresser and formed Redken. Paula dealt with frequent style changes in her career, and she was extra sensitive to many of the products that her hairdressers and make-up artists were using at that time. I DO NOT SELL HAIR COLOR.Ĭhromatics is the latest color line on the market by Redken Laboratories, which was founded in 1960 by an American actress named Paula Kent. For those of you who don’t know, I’m Melanie Nickels, master hair colorist and a ranking member & examiner for the American Board of Certified Hair Colorists, as well as the owner of the first organic & non-toxic salon in Southwest Florida, Raw Hair Organic Salon in Naples. Once again, thank you for visiting my Organic Hair Color Review blog, where I take a hands-on, unbiased approach to dissect, examine, and review organic, non-toxic, and ammonia-free hair color lines.
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